These past few weeks, I’ve been working on some research for one of my clients. This has meant I’ve been combing through a lot of websites online looking for information. Some of these websites have been easy to use and have had all the information needed. Unfortunately, this was not the case with all websites. From my perspective as a VA, I wanted to share 5 things that I would recommend having on your website so that people who are wanting to potentially collaborate with you can be able to have all the information they need!
Easy to find contact information.
Having contact information on your site is a key for any business. This is how potential clients and collaborators will follow up with you. I suggest having a “Contact Us” page that is listed somewhere on your homepage or top menu. You can also have this information listed in your footer (in addition to a “Contact Us” page). At a minimum, this page should include the best way to reach you – normally this is an email address. While contact forms can be a great option to collect information, I recommend also listing your email address. Many people feel more comfortable sending an email than filling out a contact form. Plus, if they want to contact you at a later date or pass your contact information on to somewhere else, it’s easier when an email address is listed.
If you have a brick and mortar store, having your address, hours of operation, and phone number are also essential pieces of information. Especially if you have a store, I recommend having this information on both a “Contact Us” page and in your footer.
Social media links.
If you have a social media presence for your business, your social media accounts should be easily accessible on your website. Normally, the best places to put these buttons would be in your header, footer, or sidebar. I strongly encourage you to have these available on every page of your website for ease of access. If you already have them in your header or footer, then you’re good to go. Also, I recommend taking a moment to go check that your links are correct.
Information about you or your company.
Depending on your company and brand, you may want to share about you and your business, or solely about your business. However, it’s important to have information on your site, that tells potential clients who you are and how you can help them. Several websites I visited had an unclear purpose and I wasn’t able to understand what they did, who their ideal client was, or how they may be able to help me.
Similarly, if you have a team, who are they?
If you have a team of employees, list them with their title, what they did, and individual contact information. For example, I was trying to find people in charge of events for different companies. In this situation, contacting the CEO or President, probably would not have gotten me the best information or been the best use of resources. If you have someone in charge of events, memberships, engagement, and/or admin, I would encourage you to think about listing them and their contact information.
Up to date information.
You may not be updating your website regularly and that’s ok! If that’s the case, I would just recommend have information that is “timeless”. This will help make sure that you’re information doesn’t appear out of date. And if you feature a specific event on your website, once it’s over, remember to take it down. You don’t want an event from a couple of years ago to still be listed on the homepage!
If you’re looking for someone to completely design a custom website, let me know! I have some great recommendations. If you’re looking for someone to just make a few tweaks and keep things up to date, I can help.