Finding content to fill up your content calendar can often be a pain. Finding content that is relevant and helpful isn’t always as easy as it might seem. I manage content calendars for a few of my clients. This normally means, that I fill in the weekly or monthly calendar with content that I think is relevant to their particular business. Note: I am not a marketing consultant. Many businesses also choose to work with a marketing consultant to develop an overall marketing strategy, which might also include social media.
Why share others’ content in your feeds?
I’m a big proponent of incorporating others’ content into your social media feeds. This can occur in many different formats. It all depends on what you think works for your brand and business. For example, you may choose to share articles from other creatives. Or you may chose to share news and photos from your clients. Or maybe you share events, webinars, or launches that other entrepreneurs are a part of. When you do this, you’re providing additional content to your followers that they might find helpful. You’re supporting other entrepreneurs by sharing their content and you’re providing a variety of voices in your social media feeds. I think this is beneficial so that your feed is diverse, shows your relationships in the community, and is helpful and educational to those who are following you.
Since I have to find a variety of content regularly, I thought I would share a few of my strategies for where I look to find the best content to share.
Where to find content.
- Twitter lists. I follow some public lists, but have also created my own private list. Some of your favorite groups or blogs may already have Twitter lists for you to follow. Additionally, I created one of my own lists where I added a variety of bloggers, websites, and online journal. Each of these normally have the types of content I am looking for. I can then go to Twitter, click on this particular list, and search through the list of tweets to look for content I am interested in sharing. In order to keep this manageable, this list is fairly small. That way I’m not inundated with a variety of tweets and articles at once, but instead a more reasonably filled feed.
- Facebook groups. Several of the Facebook groups that I’m in host weekly prompts where they invite members to share any content they have created. I normally will comb through these posts to find what is relevant. There are at least 3 groups I’m a part of where I can fairly consistently find content to share. Plus, I normally find new small business owners, entrepreneurs, and bloggers and always love to share a variety of content from different people!
- Pinterest boards. This includes both boards that I follow and my own personal boards. If I find particular pins that I find interesting, I’ll pin them as a way to remember them. Additionally, I follow several business boards. So by heading to my Pinterest feed, I can normally find some content that will work.
- Favorite sites. I have a mental list of websites and blogs where I trust their content. These sites normally have relevant for the type of content I am scheduling. I highly recommend finding 5-10 sites that are your go-tos. Sites that have information you trust and is relevant for the task at hand.
- Your own site. I’ve talked with several people about this recently about this topic! Repurposing content from your own site is a great way to get your content out there. You can choose to highlight different quotes from the same article, post at different times and days , and even go back and highlight content from a year ago. It’s likely that not everyone saw your post the first time you posted it. And if you’re posting content from a year ago, it’s likely that you have new and different followers now. And your new followers would likely benefit from reading some of your older posts!
Where do you look to find content? Do you have any other great strategies?