what we do

As strategic virtual assistants and operations pros, we’re here to bring a little more balance - and a lot more breathing room - to your business ✨

 

You’re already the creative force behind something special.

But at a certain point, running a growing business means doing way too many things that fall outside your zone of genius. The systems you “should” have in place? The inbox that never sleeps?? The content you’ve been meaning to post for weeks? That’s where we come in.

We’re your behind-the-scenes partners: simplifying, strategizing, and taking tasks off your plate with calm confidence and a smile.

Founded by operations consultant, Sarah Potts, our women-led, Raleigh-based team works with photographers, coaches, creatives, and service-based business owners across the country who want to run thriving businesses - without running themselves into the ground.

 
 

We’ve helped over 100 small business owners:

✨ Sort the chaos
✨ Streamline their systems
✨ Delegate like a boss
✨ And get back to the work (and life) they love

Whether you’ve worked with a virtual assistant before or this is your first time, we’ll walk you through the process, help you figure out what (and how!) to delegate, and keep things organized, on track, and moving forward.

Here’s a peek at what we can take off your plate:

🧩 System Setup & Streamlining
We’ll wrangle your tools and workflows into shape—so things stop falling through the cracks.

📅 Project & Calendar Management
Launches, events, content planning—handled, organized, and scheduled like a boss.

🧠 SOPs & Process Building
Your brain + our structure = systems that anyone on your team could follow (and actually will).

📬 Inbox Taming & Communication Flow
We keep the “Where did that email go?” chaos to a minimum, and the follow-ups flowing.

📣 Content & Marketing Coordination
From podcast planning to Instagram scheduling—we help you show up consistently (without doing it all yourself).

🗂️ Admin with a Strategic Twist
Think: client onboarding, CRM clean-ups, file organization, and other unglamorous tasks that make your business run beautifully.

 
 
 

Why Joyfully Organized?

Running a business is NO JOKE. You’re juggling client work, emails, content, systems (or the lack thereof), and trying to remember if you ever replied to that one message from Tuesday … or was it last Thursday?

Cue the overwhelm spiral.

That’s where we come in.

At Joyfully Organized, we’re not just your average virtual assistants - we’re your strategic sidekicks in the quest for a smoother, saner business. We don’t just “do tasks”. We help you figure out what to hand off, how to streamline it, and where to build systems that actually work for you.

Because honestly? Most of our clients don’t need more hustle - they need more help. The kind that untangles your to-do list, trims the chaos, and puts everything into a nice, color-coded project board (with a sense of humor and a can-do attitude, of course).

We’ve supported 100+ creative, brilliant, slightly-frazzled business owners (yes, that’s a compliment) and what we’ve learned is this: the real magic happens through partnership. The kind where you can sigh in relief after a call, knowing someone’s got eyes on the detail and the big picture.

We’re calm in the chaos. Sharp with systems. Warm with communication. And endlessly curious about how to make your business run like a dream.

So if you’re craving the kind of support that lets you finally (FINALLY!) shut your laptop, grab your passport - or just your iced coffee - and head to the lake without your brain buzzing the whole time…we’ve got you. We want your systems to work so well that you can step away and stay away (guilt-free!)

Because that’s how we work, too Our team is built on trust, balance, and real-life flexibility. Whether someone’s managing launch logistics from the lake, or catching up on Monday tasks after a weekend spent in Paris, we walk our talk when it comes to sustainable, joy-filled business.

And we’d love to help you do the same.

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Book a free consultation with me, or contact me for questions.
I’d love to hear from you!

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  • Sarah Potts Virtual Assistant

    Sarah Potts (she/her)

    FOUNDER + VISION KEEPER

    Sarah Potts is an operations consultant, strategic sidekick, and founder of Joyfully Organized. Since 2014, she’s helped photographers, coaches, and creative service pros stop drowning in details and start running smoother, saner businesses. Equal parts systems brain and supportive human, Sarah’s superpower is helping you delegate with confidence—so you can finally find time to live (and grow) with joy.

  • Heather Seaman Profile Image

    Heather Seaman (she/her)

    BUSINESS SYSTEMS ALCHEMIST

    Heather is a multi-passionate systems strategist with over 10 years of small business experience and a deep desire to support women in business. Her past lives have included owning a dog training business, working in web development and tech support, founding an eco-friendly brick and mortar shop, and a range of other seemingly unrelated jobs. All of this experience with different industries informs her work as a Virtual Assistant and Project Manager on the Joyfully Organized team, and helps Heather to really personalize strategy and solutions for her clients. When she's not working you can find her binging business podcasts, riding her horse, hiking a new trail, or at the moment: wedding planning!

  • Sheri Hooton Virtual Assistant

    Sheri Hooton (she/her)

    CLIENT SUCCESS + PROJECT WIZARD

    Sheri is a casual adventure chaser who believes in chasing your dreams and dreaming bigger than you can even imagine! In 2019 she drove cross country from RI to OR with only her car full of things and her kitty for a sidekick. That sense of adventure permeates everything Sheri does and it is with that passion that she continues to grow in all areas of her life. She loves working with other like-minded creative individuals who want to help others grow in their own journey!

  • Tyler Holben (he/him)

    Tyler Holben (he/him)

    DATA WRANGLER + VIRTUAL EVENT NINJA

    Meet Tyler Holben—our resident spreadsheet whisperer and numbers guy. With a background in finance and a Bachelor's degree to match, Tyler brings serious chops as a Senior Accountant and Financial Analyst. He’s our go-to for wrangling numbers, setting up super spreadsheets, and making complex data actually make sense. If it lives in Excel, Tyler’s already made it prettier, smarter, and way more useful.

  • Liz Nicholas Virtual Assistant

    Liz Nicholas (she/her)

    ADMIN GENIE

    Liz is our language-loving, detail-spotting communication pro. Before joining Joyfully Organized in 2020, Liz spent years teaching Spanish and English, which explains her sharp eye for grammar and her love of a well-crafted sentence. Whether she’s editing copy, organizing content, or translating ideas across languages, Liz helps our clients communicate clearly, confidently, and with heart.