Podcast Pitching with a VA: How We Help Creatives Get Heard (Without Doing It All Themselves)
If you’re a service-based business owner—especially a creative, coach, or therapist—you’ve probably thought about pitching yourself to podcasts. You already know the value of visibility. You have meaningful things to say. And chances are, you even have a few shows in mind.
The hard part? Turning that good intention into a repeatable, sustainable process.
That’s where we come in.
We support clients with collaborative podcast pitching systems that take the overwhelm out of the process—while still centering your voice, your expertise, and your relationships.
Do you wish your podcast pitching process had ease and support like this?
Why Our Clients Come to Us for Podcast Pitching Support
The clients we support with podcast pitching are smart, established, and creative. They’ve got the experience, the message, and the network to back it up. In fact, many of them have already booked themselves on podcasts through personal connections or DMs.
But where they get stuck is making podcast pitching a system—something that doesn’t constantly fall to the bottom of the to-do list.
They don’t need a fully outsourced PR firm. What they want is a partner who can help them:
Stay organized and follow through
Track their pitches, follow-ups, and bookings
Collaborate on refining materials like a one-sheet or sample questions
Build a process they can actually stick with
That’s exactly what we help them do.
Here’s What Our Podcast Pitching Process Looks Like
We use a shared spreadsheet to manage the full process with our clients—from idea to pitch to follow-up to interview day.
In that system, we track:
🎙️ Name of the podcast
🧑 Host’s name
🌐 URL of the show
🎯 Audience and why it’s a fit
📬 Date pitch was sent
🔁 Follow-up dates
✅ Responses & booking status
📎 A link to the pitch sent
📝 Notes or feedback from hosts
This lets everyone stay on the same page—literally. Our clients always know what’s in progress and what’s been booked. We manage the heavy lifting of outreach and tracking, so they can focus on showing up and sharing their message.
What Makes It Work? (And Why It’s Not Just About the Pitch)
Because we work closely and collaboratively with our clients, we’re able to tailor the process to fit their voice and goals. Some of our clients already have pitch drafts or media kits—others ask us to review, polish, or update those materials before we begin.
Our zone of genius is creating a system that keeps everything moving. When podcast pitching becomes part of your weekly rhythm (instead of a one-off when you have time), you start hearing “yes” more often. You start booking more interviews. And most importantly: you start getting in front of more of the right people.
It’s visibility with a strategy—and without burnout.
When to Bring in a Full PR Team Instead
We love supporting clients with podcast pitching as part of a larger visibility plan. But if you’re looking for full-scale PR, with message development, media training, and complete done-for-you approach, we have a go-to resource for that, too.
🎙️ We highly recommend Publicity x Christina. Christina is a podcast pitching expert with over 15 years of PR experience and a heart for entrepreneurs. Her flagship program, Your Podcast Pitch Broker, offers full-service pitching and guarantees 24 bookings in a year.
We’ve seen her approach up close (Sarah and Christina were in a mastermind together!) and can vouch for both her strategy and her values.
TL;DR?
You don’t need to build a full PR department. You do need a plan.
With the right structure—and the right partner—you can finally stop winging it and start consistently showing up where your future clients are already listening.
